Resurrecting dormant leads through email marketing for a boutique real estate company specialising in property investments in the UK.
A property investment firm with a substantial database of 5000+ dormant leads faced the challenge of converting these leads into active investors. Seeking to capitalise on this untapped potential, we launched a targeted email marketing campaign for the firm. The challenge was to revive the interest of dormant leads and convert them into actual property investors within a span of 2 months.
Our Approach
For our boutique real estate client, our email marketing service comprised a meticulous approach, beginning with database analysis and segmentation to target audiences effectively. We then focused on compelling content creation, crafting messages that resonated with potential leads. Strategic email sequences were designed to guide leads through the sales funnel, delivering valuable content at each stage of their journey. Additionally, we curated exclusive offers and incentives to drive conversions and foster client loyalty.
Results
20 Unit sales
Active investor waitlist
Engagement and reconnection
Impact
Brand credibility
Increased Investor Pool
